Apparel
Industry
Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral
Services
Westbrook, Connecticut
location
2022
Year
Visit Lovey Bikini
Lovey co-founders and sisters, Caroline and Charlotte Barton, grew up in Westbrook, Connecticut, where they lived for endless summer days. Searching for the perfect bathing suit led to starting their own business. Designed to offer core pieces for everyday wear, with bold colors and prints, the line also provides a fun, youthful energy.
Inspired by the retro print within the bikini line, a color palette of neon colors were chosen and a chunky, handwritten font as well, to achieve the nostalgia of neon signage. A peach was a perfect visual for the submark (ahem, not going to spell that one out for you...), where the "L" of the logo becomes the stem.
The website extends the energetic brand, creating a seamless shopping experience.
Lovey Bikini
Visit Lovey Bikini
Lovey co-founders and sisters, Caroline and Charlotte Barton, grew up in Westbrook, Connecticut, where they lived for endless summer days. Searching for the perfect bathing suit led to starting their own business. Designed to offer core pieces for everyday wear, with bold colors and prints, the line also provides a fun, youthful energy.
Inspired by the retro print within the bikini line, a color palette of neon colors were chosen and a chunky, handwritten font as well, to achieve the nostalgia of neon signage. A peach was a perfect visual for the submark (ahem, not going to spell that one out for you...), where the "L" of the logo becomes the stem.
The website extends the energetic brand, creating a seamless shopping experience.
Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral
Services
Apparel
Industry
Westbrook, CT
location
2022
Year
Lovey Bikini
