Apparel

Industry

Brand Strategy
Brand Identity
Web Design
Web Development
Print Collateral

Services

Westbrook, Connecticut

location

2020

Year

Modatrova, meaning fashion finds in Italian, is an e-commerce destination that provides a curated selection of emerging designers that you won’t find anywhere else — all in one place. Seeing an opportunity to merge a love of fashion and travel, female entrepreneur Caroline Barton, created an experience that gives shoppers a feeling of exploration from their home. Today, Modatrova carries brands across clothing, jewelry, shoes, and accessories — dressing women for all of life's adventures.

This brand was a dream to work on, but took many ideations to create the perfect identity to match the company's mission. Seeking a bold logo, but with a touch of softness, the logo in complementing peach, black and pink tones achieved the goal. Vintage keys were the inspiration behind the submark, to extend the idea that this brand is the key to unlock a closet of truly special, unique pieces. 

Modatrova